Creative Director. professor. half-centaur.

VIEW MY WORK

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VIEW MY WORK 〰️

Text on a beige background with an orange border reads, "The Beauty of..."

Our goal was simple: question the limits of beauty through open dialogue in the form of a visual podcast. What followed proved just how powerful, and polarizing, those conversations could be.

THE BEAUTY OF…

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A hand reaching towards skincare products: a jar of CeraVe Intensive Moisturizing Cream with its lid off, and a bottle of CeraVe Intensive Moisturizing Lotion with a pump dispenser on a tiled surface with a blue background.

DEMANDED BY SKIN

Itchy, dry, cracked. Your skin's been trying to tell you something and now, it's taking the lead.

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A woman with wet dark hair and her eyes closed, submerged in water up to her shoulders, with The Blue Lagoon, Iceland, in the background.

How do we make finance feel personal, not transactional? Find the human truths we all recognize behind our everyday purchases. 

WHAT’S YOUR STORY?

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A digital illustration of a woman with three purple eyes, pink hair, and a cosmic-themed background with planets, stars, and purple leaves.

WONDER

We asked students, “What did wonder make you do?” The answers went further than we ever expected.

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Group of diverse people in colorful clothing standing outdoors at sunset, smiling and happy.

BEAUTY&

A mission to expand beauty—and transform the industry from the inside out.

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Close-up of a ski jumper in yellow suit and blue helmet, crouched on skis on a snowy slope, with mountains and cloudy sky in background.

Olympians are basically superhuman. But, when it comes to credit card points, they’re just like us.

CITI X SOCHI

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Collage of six black-and-white and red-tinted photographs of two young men, one with a New York Yankees cap, showing different expressions and gestures, against a background of horizontal lines.

GET AWAY

When hip‑hop legends De La Soul call on you to help with their first album in nine years, you don’t ask questions.

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Man with glasses looking through a pantry from the outside, holding a bottle of Neuroiva Plus dietary supplement.

We found the most on‑brand spokes to showcase the focus and sharp thinking of a Neuriva user.

THINK BIGGER

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Group of young drum performers dressed in matching navy and white uniforms, playing drums in an urban outdoor setting with stairs and city buildings in the background.

COLTS FORGED

A hype campaign fueled by the unifying, rhythmic heartbeat of diehard fans. 

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A red jar of L'Oréal Paris Revitalift Triple Power moisturizer with cream inside.

TRIPLE POWER

Because skincare shouldn’t feel like hard work.

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A woman with long dark hair, wearing hoop earrings and a gray and pink sports shirt, holding her right arm with her left arm, looking at the camera with a serious expression.

what moves you

Turning movement into data to prove how hard “effortless” really is.

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Man in black sports shirt with logos holding up the shirt on a city street with bright digital billboards.

I PLAY FOR

For these athletes, it’s about more than a title.

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People playing in a park as a large flock of birds flies overhead, creating a murmuration, on a partly cloudy day.

BOOST UP

 A stark look at a growing crisis: high school dropout rates.

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