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About

Creative Director with 15 years of experience

 

Creative Director  /  160over90 , Nov 2019 – Present

Developed new branding for higher ed clients like Vassar, Arizona, and Wake Forest

Created 2019-2020 campaign video and materials for Indianapolis Colts

Launched Sephora Digital Events platform

Lead Mentor for OneClub  mentorship program in partnership with UFC

Founded 160Womxn employee resource group

Creative Director  /  vaynerMEDIA, Feb 2017 – Aug 2018

Led creative on new partnerships with Pinnacle Foods and Frito Lay

Managed teams and creative work across Diageo portfolio

Developed internal production process for Diageo group

Collaborated with Revlon CCO on brand’s social strategy       

Oversaw social campaigns for Revlon and Almay


Associate Creative Director  /  FREELANCE, Nov 2014 – Feb 2017

SET Creative

Managed team of designers for Verizon retail creative      

Interfaced with clients while developing Verizon campaigns 

VaynerMedia

Developed holiday campaign for AT&T

KBS+

Worked with social media group on winning new business pitches

Created in-store displays for Moët & Chandon 

Weber Shandwick

Led social creative for Unilever, Degree, Simple Skincare, and Hellmann’s

Art directed TV ad for Mega Bloks 

Collaborated on multiple new business pitches

Wunderman

Worked with team to create United’s new social media campaign

Cramer-Krasselt

Pitched new business with multiple agency partners

Vernalis 

Designed app interface for new EY product and MLB products

Designed website for Tennis Australia 


Associate Creative Director  /  CommongrounD 

Created Verizon’s 2015 AfA creative platform 

Spearheaded experiential activation for Verizon at Essence Festival

Art Director  /  Baxter Studios                                        

Art Directed “Get Away” music video for De La Soul 

Won Webby, Davey, and Communicator Awards for music video

Senior Art Director  /  Publicis                    

Won Addy, Radio Mercury Award, and Midas Awards for Citibank work

Created new national campaign for Citi/American Airlines

Produced nationally run TVC for Ad Council BoostUp

Art Directed Addy award winning “I Play For” campaign for SSUSA

Art Director  /  McCann Erickson                      

Produced national integrated campaigns for Verizon FiOS and Wireless

Developed digital creative for Budget and General Mills

Art Director  /  Jack Morton          

Designed experiences for Abbott, P&G, World Boxing, and more

Junior Art DirectoR  /  DraftFCB            

Created branding, direct, and in-store for Ross, Similac, and Pedialyte

 

 
 

Specialties

 

Integrated Campaigns

Mentorship

Team Building & Leadership

Client Relationships

Process Development

Adobe Creative Suites

 
 

 
 

Some selected wins

 

Addy

Communicator

Davey

Midas 

Radio Mercury

Webby

 
 

 
 

Some selected features

 
 

 
 

Say Hey

 

katsaoyen@gmail.com

Social media @katsaoyen