University of Arizona

The story of Wonder for the University of Arizona is simple.

Wonder + Action = Discovery

Wonder makes us wonder. And all that wondering drives us to do. And all that doing drives us to discover more about ourselves and the world.

When the pandemic stalled live productions, we had to get creative. We took an animated approach and conducted a global search to find the perfect artists to bring our Wonder stories to life. The result was a vibrant collection of animated shorts, digital, print, and social content. The campaign exceeded all expectations, drove enrollment, and won a Telly Award.