De La Soul
It had been a minute since De La Soul’s last music video and they wanted to come back in a big way, but on a budget. So, like the group, I had to get scrappy. With Get Away, we told story of a boy with a different kind of monster under the bed. We nodded to their history with retro footage and iconography and looked forward to their new generation of fans.
The video won a Webby and Davey Award and helped sustain De La’s hip-hop legend status.